seoprofessionals.co.nz Organic Optimisation Benefits of SEO We explain what Search Engine Optimisation is, in particular organic search engine optimisation Organic refers to chemical free food and naturally produced products. In the case of organic search and how it relates to internet use, organic search is natural results gained with out the use of expensive ongoing plans such as adwords or other pay as you go plans such as PPC plans Organic website optimization is the art of presenting information contained within your website to the search engines such as Google, Yahoo and Bing etc. Almost all website pages have a back page which sits behind the visible page this back page is the coding page, they do not teach this at website design school. Fact is 95% of all website's are not optimised. Organic optimization is the process of programming information into these hidden back pages. Google, Yahoo and other search engines use the information provided on the back page in order to read the content of the website and provide search results based on this content. Put simply if 50 website's are all selling the same products and only 2 of these website's are optimised the 2 optimised sites will sell 90% more product than the 48 other sites that are not optimised. Easily explained, website's found on page one of Google receive almost all the internet trade. If you aren't aware of this, your competitors could be way ahead of you. Search engine optimization Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid organic search results. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO will target different kinds of search, including image search, local search, video search,Google places ORGANIC SEARCH